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Privacy Policy
AcceptanceNOW® (the "Company") is committed to the responsible handling of customer information. Because we gather certain types of information about online users, we want to help you understand our policies regarding the collection and use of that information. We updated our online privacy policy effective January 1, 2020. If you have any questions regarding the updated policy, please use the information provided below to contact our Customer Service Department. Below you will find answers to several questions regarding the Company's online privacy policy.
1. What information does the Company collect about you on this website and what does it do with the information?
Information You Provide Us
The Company collects personally-identifiable information that you provide on one of our many online forms. These forms include a rental order, sweepstakes registration, online specials or contact requests and online surveys. The personally-identifiable information ("personal information" or "your information") collected on this website can include some or all of the following: your name, address, phone number, email address, birthday, social security number, income, employment information, references and information regarding your lease or mortgage and product interests.

Information We Collect From Your Browser
In addition to the personal information identified above that you provide us, the Company automatically collects and records data from our servers and from your browser when you visit this web-site, including your IP address, the time, and information about the page you requested and the website through which you were linked to our site, if any.

Also, your Internet browser has a feature called "cookies," which stores small amounts of data, on your computer, about your visit to our site. Cookies tell us nothing about who you are unless you specifically give us personal information. You do not need to have cookies turned on to visit rentacenter.com, however, some features of the site may not be available or work correctly without them. You may also elect not to allow cookies to be collected by selecting certain options on your browser.

In addition to cookies, we may use various other tracking technologies, such as web beacons, pixel tags, flash cookies, etc., in a variety of ways, including the following:
• keeping count of return visits to our site
• accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on website usage
• recording whether an email we sent was opened
• tracking your navigation through our website
• determining which features users like best
We may also attempt to identify your geographic location (“geolocation”) in order to present you with relevant pricing in your area and the location of nearby Rent-A-Center stores, as well as to better understand our customer base. You may decline our website permission to geolocate your computer by setting certain options in your browser or by not entering your zip code to select a local store. Please note that if you enter into a lease obligation with us online we require that you provide address information in order for us to process your transaction.

Do Not Track
At this time, we do not respond to "Do Not Track" signals your browser may send to our website, but we do provide you the option to opt-out of interest-based advertising.To learn more about interest-based advertising or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Options you select are browser- and device-specific.

Other Website Analytics Services
We may use third-party analytics such as Adobe Analytics, Google Analytics, and the Facebook Pixel, among others, which provide services that analyze information regarding visits to our website. They use cookies, web beacons and other tracking mechanisms to collect this information.
• To learn more about Adobe Analytics privacy practices, click here. To opt-out of data aggregation and analysis of your visit to our web-site, click here.
• Digital partners Appnexus, Bing, DV360, EMX, Exponential, Facebook, Google, Pandora may pass some or all info pertaining to these data types that is stored in Adobe Analytics.
• To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
• To learn more about Facebook’s privacy practices, click here. To Opt-out of Facebook Ads based on website data received by Facebook Pixel, click here.
• To opt-out of having your browser navigation and click history tracked through our website, click here.
What Do We Do With The Information We Collect?
We use your personal information gathered on this website for a variety of purposes, including targeting specific customers for special offers. The data we collect is used to facilitate the processing of rental orders, process online payments, and to give us demographic information about our audience. We use this data to understand that audience and to improve our offerings to you, our customer. In addition, the personal information you provide allows us to inform you of additional special offers that may be forthcoming, send you coupons, or notify you of products and services of our affiliates that relate directly to your specific interests, hobbies or other information you have given.
2. With whom does the Company share the information?
The Company may share the personal information gathered on this website in limited circumstances. For example, the Company may release the information to third parties providing services on the Company's behalf, such as advertising and marketing the Company's products and services, processing online payment transactions, or to the third-party administrator of a club benefits program in which you have enrolled. The Company may disclose the information to third parties in connection with a court order, subpoena, government investigation, or when otherwise required by law. The Company may report to law-enforcement authorities conduct it believes may be unlawful, and may release to such authorities personal information relating to such suspected unlawful conduct. The Company may release some or all personal information if necessary to protect the Company's rights or property or to protect the safety of the Company's employees or others. Personal information may also be released to third parties in the event of a corporate sale, merger, acquisition, or similar event.

AcceptanceNOW® is a division of Rent-A-Center, Inc. which is the parent company of Rent-A-Center East, Inc., Rent-A-Center West, Inc., Rent-A-Center Texas, L.P., RAC Acceptance East, LLC, RAC Acceptance West, LLC, RAC Acceptance Texas, LLC, and Braveheart Acquisition, LLC. Accordingly, all information gathered about you by the Company may be shared with any of the Company's current or future subsidiaries or affiliates.

Your information will not be disclosed by the Company except as discussed in this Privacy Policy.
3. How do I correct or update my personal information?
You can correct or update information previously submitted to the Company by visiting your local Rent-A-Center store and providing Rent-A-Center with the updated information. In addition, you can choose not to receive further electronic communications from us. To do this, simply follow the URL provided at the end of each electronic communication you receive on our behalf and request the deactivation of your information from the Company's database.
4. How does the Company protect the security of my personal information?
The Company will use appropriate security measures to protect your information in a secure, controlled environment. The Company has made substantial investments in server, database, backup, and firewall technologies to protect the security and integrity of your information. In the event that a security breach does occur and your information is acquired by an unauthorized person, we will take appropriate steps to contain the breach and to notify you of the unauthorized acquisition.
5. Does the Company's website link to other websites?
Yes. This website provides links to other websites that are not owned or operated by the Company. Such websites are not subject to the Company's Privacy Policy. Accordingly, you should consult the privacy policies of those websites, if any, prior to entering any personal information on those websites.
6. What is the effective date of the Company's Privacy Policy and how will the Company notify me of changes to its Privacy Policy?
This Privacy Policy is effective January 1, 2020. Any material changes to this Privacy Policy will be posted on this website.
7. How does the Company handle children's privacy online?
The Company's website is intended for a general audience. The Company does not knowingly collect personal information about children or enter into rental-purchase transactions with children. In accordance with the Children's Online Privacy Protection Act, the Company does not permit registration by, and will not knowingly collect or use personal information from, anyone under 13 years of age. If the Company is notified that it has inadvertently collected personal information from anyone under 13 years old, it will destroy such information. If you are under the age of 18, you must ask a parent or legal guardian to order merchandise from the Company.
8. Am I entitled to additional privacy rights under the laws of my State?
Nevada Residents:
If you are a Nevada resident, you have the right to request that the Company not sell your personal information to third parties. To submit this request, please visit www.acceptancenow.com/privacyportal. However, please note that the Company does not sell, rent or trade your personal information to third parties.

California Residents:
If you are a California resident, please click here for more information about your privacy rights.
9. How do I contact the Company?
AcceptanceNOW Privacy Notice for California Residents
Effective Date: January 1, 2020

Last Reviewed on: January 1, 2020

This Privacy Notice for California Residents supplements the information contained in the Privacy Policy of AcceptanceNOW, a division of Rent-A-Center, Inc. and its subsidiaries (collectively, the “Company,” “we,” “us,” or “our”) located at https://www.acceptancenow.com/privacy-policy and applies solely to all visitors, users, and others who reside in the State of California (”consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.
Information We Collect
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (”personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
CategoryExamplesCollected
A. Identifiers.A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.YES
C. Protected classification characteristics under California or federal law.Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).YES
D. Commercial information.Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.YES
E. Biometric information.Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.NO
F. Internet or other similar network activity.Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.YES
G. Geolocation data.Physical location or movements.YES
H. Sensory data.Audio, electronic, visual, thermal, olfactory, or similar information.NO
I. Professional or employment-related information.Current or past job history or performance evaluations.YES
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.NO
K. Inferences drawn from other personal information.Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.YES
Personal information does not include:
• Publicly available information from government records.
• Deidentified or aggregated consumer information.
• Information excluded from the CCPA’s scope, like:
• health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
• personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
We obtain the categories of personal information listed above from the following categories of sources:
• Directly from you. For example, from forms you complete or products you lease.
• Indirectly from you. For example, from observing your actions on our Website or through information we collect in the course of providing services to you.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following purposes:
• To provide, support, personalize, and develop our Website, products, and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, rental agreements, purchases, transactions, and payments and prevent transactional fraud.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).
• To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing of Personal Information
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We share your personal information with the following categories of third parties:
• Service providers.
• Our affiliates.
Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category C: Protected classification characteristics under California or federal law.
Category D: Commercial information.
Category F: Internet or other similar network activity.
Category G: Geolocation data.
Category I: Professional or employment-related information.
Category K: Inferences drawn from other personal information.
• We disclose your personal information for a business purpose to service providers.
Sales of Personal Information

In the preceding twelve (12) months, the Company has sold the following categories of personal information, but effective January 1, 2020, is no longer selling such information:

Category F. Internet or other similar network activity.

This information was sold to the following categories of third parties:
• Data aggregators.
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:
• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
• sales, identifying the personal information categories that each category of recipient purchased; and
• disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
• Visiting www.acceptancenow.com/privacyportal
• Calling us at 1-800-275-2696
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will provide you a response electronically to the email address you designate.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, reserve the right to offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
Changes to Our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this notice, the ways in which we collect and use your information described below and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Website (to make a request): www.acceptancenow.com/privacyportal
Phone: 1-800-275-2696

Postal Address:
AcceptanceNOW
Attn: Data Privacy Officer
5501 Headquarters Drive
Plano, TX 75024
FL Residents: Complimentary Value Added Benefits Program
California residents, please click here for information about the collection of your personal information.

Lease Purchase/Lease/Rental Purchase. Ownership is optional. You will not own the merchandise until the total amount necessary to acquire ownership is paid in full or you exercise your early purchase option.

** "No Credit Needed" does not mean or imply that no inquiry will be made of credit history or creditworthiness. We may check past transactional history, but no established FICO score or credit history is necessary. Lease agreement requires, at minimum, verification of residence, income, and personal references. Build your credit history not valid in AZ or CA. "Flexible payment options" refers to monthly rental and early purchase options, including 90 day and 120 day options. 90 day and 120 day early purchase options not valid in all locations.

See ANOW Store Manager for complete details.
© 2021 AcceptanceNOW®. All Rights Reserved. Also recognized as TRS Home Furnishings.
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